How is news made?
News is not something that merely “happens”. It is
something that is actively “put together” by reporters, editors and publishers.
Gathering, selecting and writing news is subjective.
News Filters
In their book Manufacturing Consent: The Political
Economy of Mass Media, Noam Chomsky and Edward Herman postulate five “filters”
that determines the type of news that is presented in the media.
The five filters are –
1) The
size, concentrated ownership, owner wealth, and profit orientation of the
dominant mass-media firms.
2) Advertising
as the primary income source of the mass media.
3) The
reliance of the media on information provided by government, business, and
"experts" funded and approved by these primary sources and agents of
power.
4) "Flak"
as a means of disciplining the media.
5) "Anticommunism"
as a national religion and control mechanism. In Indian context, this religion
can be replaced with “pro markets”.
Please Note: Post September 11 WTC Attack, Chomsky and
Herman updated the fifth filter to “War on Terror or Antiterrorism” and
believed it operated in the same manner.
For detailed reading on these propaganda models or
news filters, kindly refer to:
No comments:
Post a Comment