Communication: Concept and Process (Ms. Parul Abrol)

Communication:

Provide an abstract understanding of the communication process as an understanding. One can move beyond deciphering a single event, i.e. one can apply it everywhere.

Communication process:

The communication process is made of four components:

1) Sender-

The sender can be an individual, a group or an organization. The sender is responsible for sending the message. Sender’s experience, skill, attitude, knowledge, perceptions and culture influence the message.

2) Message-

It involves a threefold process. Written words, oral communication, non-verbal language selected are of paramount in ensuring the receiver interprets the message as intended by the sender.

For example: Burnett & Dollar.

·         The first step is Encoding in sending the message.

·         Encoding : - “Translating the information into a message in the form of symbols that represent the concept.”

·         Symbols used could be language, words, gestures, etc.

·         For effective message and message encoding, there should be clarity on what message needs to be sent.

·         To transmit the message, an appropriate channel is utilized.

         For example: oral or written communication, etc.

         Narendra modi writing English Editorials.

 The Message is pitched on the basis of:

a)    Urgency.

b)    If immediate feedback is received.

c)    If the documentation required should be permanent.

1) Receiver:-

This involves the next step viz. Decoding. Decoding is done by the receiver. Once the message is received examined, the brain interprets it.

How does a receiver interprets the message depends upon the following:

a)    Skill

b)    His/her knowledge on the subject

c)    Relationship between the sender and the receiver

d)    Experiences, attitudes, perception and culture.

1) Feedback:-

The Receiver may respond in some way and signal responses to the sender. This may be in the form of a smile, a sign, abuses, facial gestures, etc.

·         “A lack of response could also be a form of response”- Bovee & Thrill.

·         The communication process is the perfect guide towards achieving effective communication. This helps to ensure that the receiver gets the message and understands it.

2) Barriers:-

The communication process can be hampered by barriers.

• Inappropriate language, incorrect grammar, inflammatory words, words that conflict with body language, technical jargon.
• Noise and disturbances, etc.

All these factors can distort the message or prevent the receiver from paying attention.